Building a world where women come home to themselves.
And you belong in it.
I'm Serena Riley — experience designer, dream builder, and the woman behind Joy & Moxie, The Stacy Mansion, and a village that doesn't exist yet but absolutely will.
THE DREAM
Paisley Lane is Mother Nature personified.
It's a fairy-like village full of natural beauty — lush greenery, wood, fieldstone, babbling brooks, little bridges, and stepping stones. Sunlight unimpeded by traffic, pollution, and terrible smells. It's like walking into a storybook — being immediately immersed in another world that allows you to fully breathe and release tension you didn't know you were holding.
There are no cars. Only interesting and relaxing ways to navigate — gondolas, bikes, carriages. The smells are fresh air and bakeries and flower gardens and decadent drinks. A place where kindness reigns, feminine strength is the currency, community replaces competition, and joy is not something you chase but something you simply are.
It's a place where we find ourselves. Our tribes. Our moxie.
This is Paisley Lane. It doesn't exist yet. But my daughter does. And that means it has to.
BEHIND THE MAGIC
The real story of building The Stacy Mansion
Boundaries, courage, and what it actually looks like to refuse to wait for permission.
THE WOMAN IN THE ARENA
Building a dream while holding down a career
Boundaries, courage, and what it actually looks like to refuse to wait for permission.
WHOLE LIFE ARCHITECTURE
On being a mother, wife, founder, and dreamer
Why integration beats balance every single time — and how to build both.
THE EXPERIENCE SCIENTIST
Where CX strategy and real life collide
Human experience design through the lens of women — and the future we're building.
JOY
There is joy in every day. Whether it’s immediately apparent or not, there are moments and experiences full of happiness and humor. Searching for and acknowledging these little nuggets of goodness cultivates a grateful heart and allows you to experience greater happiness.
MOXIE
The more courageously you live, the stronger you become. Unleashing your authentic self and challenging your comfort zone allows you to experience new and different things enabling continuous growth and transformation into your next best version.